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mikerexta in Tech
Dec 14, 2023
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The importance of digital marketing is way beyond what we can understand in a shallow way. The usage of digital marketing is increasing in every business with new technologies. Well, the increase in digital marketing is also proven. All social media platforms are leveraging businesses like anything. Rather than from the leading websites, companies are getting more leads from platforms like Instagram and Twitter.

Although that’s very natural, most of the population is divided all over the social media platforms. And the central portion of the population is on Instagram, Twitter, and Facebook. Coming towards the only twitter platform, which is great for marketers, helps them connect with the global audience in all the ways they want.

Importance of Twitter Marketing

With more than 145+million active users daily on twitter, why wouldn’t any business bring Twitter into their marketing strategy? Twitter, also known as the fifth most popular social media platform in the world. No doubt, twitter can be a gold mine generator for your business. Because unlike any other tool or social media, twitter has a global audience that does not just focus on high-end customers and leads; in fact, it focuses on all the audience sizes at once.

Best Twitter Marketing Strategy

Never start working on social media in an unplanned manner. This way, your account will not get the good stats you expect or that your business deserves.

Follow the steps given below and create the best twitter marketing strategy for your business-

  • Audit your twitter business accounts

Every business needs proper auditing. Auditing helps in deciding the present status of any business. And it helps in making new actionable plans that will work for their type of business.

  • Set goals for following and unfollowing activities

It would help if you told people that you exist. And for that, you need to follow a bunch of people every day. Make sure it is limited. Else, twitter will mark your profile as spam or will ban your account.

To avoid such circumstances, you can use twitter unfollow tools and make the task easy for yourself.

  • Assign Roles

Assigning roles is another essential task that comes into signing a position for a successful twitter marketing. You need to divide the responsibilities to your team. You can tell someone in your group how to delete old tweets to clear the older stuff and make the account fresh, and someone could use the twitter unfollow tools to keep track of followers on your profile.

  • Create a social media calendar and keep track of your insights

A social media content calendar will increase the productivity of your twitter account. And the insights will help you guide you with what can be the best time to post anything on your social media.


Till now, you might have understood that you cannot underestimate the power of twitter marketing. Follow the steps regularly; increase the productivity of your account by posting valuable content. The type of content that can engage a significant number of followers and audiences. Make sure you also learn ‘How to delete old tweets’ to clear the older clutter from your twitter account.

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